It is crucial that businesses answer online reviews, as it can help keep customers, lift SEO rankings, and construct an excellent online reputation. Steer clear of frequent mistakes by following these Dos and Don’ts of responding to reviews.
Should I respond to reviews at all?
It is generally very beneficial for hotels and other businesses to reply to online reviews, regardless of whether they are positive or negative. If you respond to online reviews, it will improve customer retention, raise your SEO rankings, and build your online reputation. According to a survey by BrightLocal, 77% of consumers read online reviews for local businesses ‘always’ or ‘regularly’ before making a purchase or visit. Google favors businesses that respond to reviews when determining search rankings. Therefore, responding to online reviews is a good way to show future customers that you value their feedback and are committed to providing excellent customer service. This will increase your prospects of attracting new business and will promote continuous happiness for your customers.
How do I respond to a positive and negative online review?
We put together an extensive list of DOS and DON’TS of how to reply to positive and negative reviews.